Feliciano School of Business, Montclair State University
This is a collection of Digital Marketing Concepts which are to be used by prospective visitors to see what we are doing at MSU.
Let’s Get That Money, Honey! Side Hustle [sahyd-huhs-uhl] noun “a job or occupation that brings in extra money beyond one’s regular job and main source of income.” It’s a way to help you feel financially free and be your own boss! It allows you to take your passion and turn it into something tangible, something […]
Are you about to start a side hustle? Maybe you just started a side hustle or perhaps you have started, but you haven’t been able to get a strong customer base? Social media can do wonders for promoting your side hustle endeavors. Knowing how to market yourself can make or break your business long term. […]
By Leslie Celestin Created using Shortly.ai. Social media influencers can ruin a company’s reputation as fast as they can create brand awareness. These slick personalities can bring a company to its knees through a series of costly scandals. Or it can leave one company on top by taking advantage of influencers’ lack of accountability. It’s […]
Being in a commerce or digital marketing, you’ve probably have heard of omnichannel and multichannel. Both involves using more than one marketing channel to engage customers, which can be hard to tell the difference if you’re not an expert. They both can be used interchangeably, but they are different in terms of the marketing strategy. […]
Brands have been trying to connect with health & wellness influencers by sponsoring them on their fitness campaigns and partnering with them to promote their Marketing Strategy through UGC. The more companies are in the fitness, health and wellness space, the more opportunities there are for brands to find influencers that match their products. The […]
Published by Manny Udrija using Shortly.ai What is influential Marketing? It seems like influencers have taken over all social media channels nowadays. Chances are, if you spent some time online these days, you probably witnessed someone refer to themselves as an influencer promoting some product or service. The definition says that an influencer is a […]
With the technological advancements we are continuously seeing in the digital advertising industry, more and more marketers are clamoring to grasp the opportunity to take personalization to the next level. It’s difficult for large brands and small businesses alike because of how much work it takes to effectively monitor, define, and ensure personalized marketing effectiveness. […]
Matt Axmann Created using Shortly.ai Do you like feel like you are a bit disconnected from the world of social media? If so, feel free to view this brief look into the history and evolution of social media from being a space to connect with friends to acting as a platform for marketers to reach […]
The influx of social media websites and apps continues to spark conversations related to how brands are creating digital marketing strategies. There are four things that brands should focus on when driving their strategies, according to Jai Lennard-Larkey, founder and director at Hootsuite Canada: 1) Develop a plan that takes advantage of your company’s strengths […]
Instagram is undergoing a transformation and now focusing on entertainment and video sharing. Short form video has now become the source of content that is capturing the most viewing minutes. This trend was started in large part by TikTok (formerly Musical.ly) and has since taken off. The massive number of downloads and the level of […]