Feliciano School of Business, Montclair State University
This is a collection of Digital Marketing Concepts which are to be used by prospective visitors to see what we are doing at MSU.
After spending time identifying your passion and thinking about how to make it profitable, you may feel your side hustle idea is incredible and disruptive; however, it is important to know if your potential customers will see it the same way. We live in a world where the majority of “great ideas” either do not […]
In 2022, we have a very diverse and complex market. Companies are in a constant battle with one another for viewership of media, content, and clicks. Digital marketing has taken on a whole new role when it comes to sales and advertising. With the world literally at everyone’s fingertips in smartphones, tablets, and laptops, industries […]
Written by Jamella Braithwaite The rise of social media has significantly altered the way we interact with other people. There are countless platforms where people can be entertained by others’ posts and tweets while they scroll through their feeds or play games on their phones. The term “influencer” encourages people to believe that someone else […]
Social media influencers have definitely shown their value over the past few years. From working with top brands like Nike and Coca Cola, to popping up in the most recent season of Keeping Up With The Kardashians, they have managed to garner a lot of attention. Social media influencers are not only building a huge […]
Starting a side hustle might not be as difficult as you might think. Here are some tips, tricks and suggestions to get you started. After you are established, expand your side hustle into the real deal. Be Prepared Before you get started, make sure to research the type of side hustle you want to start. […]
Many of you may already be aware of this new marketing trend, but companies are hiring and partnering with social media influencers to promote their brands, products, and services through user-generated content (UGC) on UGC platforms like YouTube. Although these “influencers” are not celebrities, they are still able to reach a large number of followers […]
Every company wants to get inside their customer’s heads, right? Knowing what a customer likes, dislikes, what motivates them and what behaviors they exhibit could be the key to figuring out what, when and where customers want their content in the omnichannel experience. This is where personalization comes in. Personalization can be represented as “Is […]
Author : Adriana Dias , Written using https://www.shortlyai.com/ These Social Media Influencers are connecting with Brands to create User Generated Content for them. Many Brands are turning to Social Media and utilizing UGC to improve their digital marketing strategy. Brands are using UGC to establish authenticity, generate awareness and drive conversions. For many years, TV […]
Capturing the attention of consumers in today’s digital ecosystem is extremely difficult. Due to this, it is critical that marketers understand the benefits of Programmatic Advertising. There are millions of digital assets such as websites, applications, and properties being used among a vast array of channels, all day, every day. Due to the multitude of […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]