Content creation is becoming increasingly important in marketing. Hubspot outlined the many benefits of creating high quality content like generating brand awareness, developing relationships with customers, and improving visibility and conversions. This article identifies the top six content creation ideas that you can use to become more successful in 2023.
Youtube Channel For Content Creation
Youtube, a site where internet users can go to watch videos of virtually anything, is one of the most popular sites on the internet, ranking second, just behind Google. According to the bolg Napoloeon Cat, more than two billion people log on every month and daily view counts are growing upwards of five billion. Based on the traction that the site is getting, it makes sense to create content to post to Youtube. Further, it is important to create content that is geared toward Youtube’s offerings and what is trending. The platform offers tons of tools to help creators to take advantage of when creating their content.
First and foremost, it is important for creators to ask themselves what is popular on the site. Influencer Marketing Hub reports that top performing videos relate to funny animals, gaming, tutorials, product reviews and unboxing, hauls, vlogs, comedic videos including parodies and pranks, as well as educational videos. Creators can follow what is trending in any topic that suits their brand best, and optimize traffic to their channel. There are popular Youtubers in all of these categories, including gamer PewdiePie, vlogger Emma Chamberlain, and beauty guru Bethany Mota.
Becoming successful and staying successful is not just about what is trending. It is about understanding viewers and marketing the content effectively. In addition to being a host for content ideas and a platform for videos to gain exposure, Youtube also helps creators understand how well they are performing by providing them with data. Youtube Studio exhibits channel analytics and violations, video performance, updates on news and products, creator insights, and subscribers.
Outside of Youtube, Digital Fodder offers more resources that creators can use to enhance their content. These include applications for photo editing for thumbnails, keyword research and search engine optimization tools to help users comes across content, assisting live streams, video editing, and writing, as well as products that help with scheduling and sharing content and organizing financials.
While it seems all sunshine and rainbows, there are some drawbacks to consider when publishing content on Youtube. Millions of videos are uploaded to the site, making it an oversaturated platform. To succeed, creators need to focus on marketing their brand and consistent, quality content. Additionally, it can be difficult to make money depending on the topic, how many views a video gets, and complications regarding monetization. However, if a creator succeeds on Youtube, the platform can be very rewarding.
Influencer Marketing on TikTok/IG Will be Huge for Content Creation in 2023
Before getting into where influencer marketing is headed, it is important to understand who influencers are and what defines influencer marketing. Influencer Markeign Hub defines influencers as people that have the ability to impact the purchase decisions others make due to authority, knowledge, or positioning, combined with the relationships they have with their audience. Influencers also tend to focus on a specific topic, like gaming or beauty that qualify them to act as an expert within that niche.
Influencer marketing takes the concept of celebrity endorsements and applies it to influencers that have built a following. With the expansion of the digital scape and social media, this is an optimal form of marketing in which influencers can pitch or test a product, partner with a brand, and create content revolving around a specific objective for a firm. Influencers are regular people that build a brand for themselves, always an expert in a specific subject. Further, since influencers can be anyone, there is a sense of relatability that forms between the creator and the viewer.
This form of marketing has proven to be successful and data shows that this trend will only continue. Cementing this fact, influencer marketing has grown to become a $16.4 billion market. Since 2016, Google searches for the phrase ‘influencer marketing’ has grown by 465%. Businesses that take advantage of influencer marketing are seeing a $5.20 return on investment for every dollar spent on influencer marketing. Oracle provides more insight to the booming success of influencer marketing. Consumers, specifically Gen Z and Millenials, trust influencers over brands themselves or celebrities. An increasing number of consumers are looking to social media marketing and the content that influencers create in order to make purchasing decisions.
When it comes to actually creating content with influencers, it is important to take a specific set of steps in to ensure success. First and foremost, it is important to find an influencer that shares similar values and has similar goals. Make these objectives clear with them so that they can be of utmost assistance. Meet with the influencer on a set schedule so that they can provide feedback as to how to better the brand or the product. This feedback can be quite valuable as they likely are sharing what consumers are thinking. It is also important to understand, that the most successful outcomes are not ones in which the content goes viral immediately. Sometimes, a slow build up of loyal customers can be more effective.
UGC Marketing Content Creation w/ Billo is The Best Kept Secret of 2023
UGC stands for user generated content and it is taking over the marketing world by storm. UGC allows for brands to connect with consumer audiences in a whole new way by adding authenticity, trust, and builds loyalty in brand equity. The trifecta for what marketers today are trying to achieve in the eCommerce world.
Now, what is Billo? And why is it the best kept secret of 2023? Billo is a digital platform that businesses can use or engage to get eCommerce videos from professional content creators at a fraction of the cost compared to other professional production companies and agencies. Put in simpler terms, the team at Billo can take your creative plans and turn them into a professional grade product for your marketing campaigns on social platforms or digital storefronts.
Billo is a top must know for user generated content creation ideas for 2023 because of many reasons. While the internet is full of different offerings and the content creation industry is exploding with new innovations, Billo stands out as an efficient tool for marketing professionals. Billo offers many pluses, especially if you are an eCommerce store that requires social proof in your ads and content. The following sections will lay out the advantages of using Billo for your content creation needs and will help to strengthen your brand or product strategy.
First advantage: Billo has the capacity to make custom made video ads for your product of choice. Furthermore, Billo can create perfectly made videos and content for all different social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, Amazon store fronts, and more to help aid your campaign. There also is no limit to the amount of content you request, and with Billo’s payment levels, it can be very affordable.
Second advantage: Billo has created a seamless way of creating content, which adds a special offering of simplicity and efficiency in the overload of content creation. They have easy access to creators for total custom designs as well as accessible templates for marketers to use.
Billo is a quick and easy way for marketers to get the user generated content creation completed in the fast paced world of marketing and quick evolution of product and brand campaigns. Billo has the ability to create custom ads while connecting you with top user generated content creators. It is a match made in marketing heaven.
AI UGC Content Creation for Marketing in 2023
We all know that artificial intelligence (AI) is steadfast and making its way into almost every industry. While some may be apprehensive about the possibility of AI taking away human led jobs, that is not always the case. AI instead should be seen as a tool and a resource to help increase productivity, innovation, and efficiency.
AI has already reached its way into the marketing industry and continues to grow its legs in functionality. We all know that AI has been able to aggregate data from cookie collections in order for marketers to create personalized display ads to consumers, reaching them in a more desirable way as opposed to bombarding consumers with ad after ad.
AI is starting to make its introduction into user generated content (UGC) creation for Marketing and this trend will continue to grow past 2023. AI is an emerging trend for UGC as it begins to make content creation easier. Specialized AI models can now simulate personalized ad designs for custom audiences, eliminating some of the costs to businesses. This type of AI model would still need the human eye to ensure design efficacy and customization for direction and production.
AI inspired art may not be the final product of your UGC, but it could help with a spark of creativity, to get other ideas flowing. AI has a long way to go before the full design can be a responsibility for AI and AI alone without human leadership.
Especially with the foundation of what UGC stands for, it is meant to create authentic and trustworthy content that relates directly to the consumer and generates a closer relationship from the consumer to the brand. AI can help jumpstart the process, but it is still in the hands of the user generated content to appeal best to target audiences.
ChatGPT w/ Invideo for Unique Content Creation in 2023
So what is Invideo you might be asking and how can it help me create unique content as part of my brands marketing strategy and plan. Do you need video content marketing? Or perhaps you are hired to be a video content creator. Well then Invideo is a solution you should look further into.
InVideo is a do-it-yourself (DIY) video content creation platform that allows creators to turn their creative ideas into super cool videos. It comes with 4000+ custom-built templates, 1 million+ royalty-free images and videos clips that allow you to blend and mix templates with your brand’s vision.
You have the option to start from a blank screen or choose one of their built out templates, and just fill in your brand’s information and have a ready to go video content creation to roll out to your fanbase.
With ChatGPT AI being able to create content with your guidance, intertwining this new technology with Invideo can help you create even more creative content and educational/informational video content. Some tips to help save you time is to use ChatGPT for script writing. With ChatGPT, a state-of-the-art AI model, you can instantly generate scripts for your videos and take the first step in monetizing your channel. Here’s how:
Step 1: Pick an idea for your video by researching top performing videos and create similar videos on similar topics.
Step 2: Utilize ChatGPT AI to auto generate a script about your brand/product or topic in under 10 minutes! Make sure you add any important details (be specific) and don’t plagiarize!
Step 3: Create a voiceover with the script you have using Invideo!
Step 4: Add in clips and media that make the content pop and stand out as your voiceover plays, make sure the media enhances the voiceover script.
Step 5: Transcribe your video! Add in some background music! and upload!
Just like that! With Invideo you can create unique and powerful branded video content. Add in the benefits of ChatGPT and you have even more reach and creativity with the script writing and voiceover capabilities that Invideo has to offer. So stop overpaying and start creating with technology and powerful platforms!
Website UGC Reviews are a Must Have in 2023
2023 is the year where CONTENT IS KING becomes the new CASH IS KING. Content will dominate this year as an influx of cutting new technology enters the space, influencers flood the channels of the internet, and content creation will give you that competitive edge.
Influencers have long been proven to provide great value during the customer journey, and 2023 is no different. The only difference is there needs to be some newer and unique ways for marketers to gain that competitive advantage. This is where UGC plays a huge role in 2023.
UGC which stands for User Generated Content includes images, videos, text, testimonials, and audio, that has been shared online, typically on Instagram or Tiktok. This is a step further from influencers, as this type of content is supposed to be even more authentic and can give even more validity to the brand.
I am going to let you in on a helpful tip, how you can leverage UGC on your website to create a unique new powerful value add when customers visit your website. UGC as part of the reviews you have on your website instead of the traditional written review. Per Business.com, Power Review reports an 8.5% increase in conversion rates for website visitors who saw a UGC review – and a 100.6% conversion lift if they interact with the UGC! Now that is some powerful data that will surely give you a competitive advantage over your competitors.
A super must have UGC tip for you that I will share with you right now is tie the UGC review incentive into your loyalty program by offering way more points for a UGC review vs a traditional written review. This will incentivize the creation of UGC reviews and as the numbers stated before, your conversion rates will surely increase! So good luck and let 2023 be THE CONTENT YEAR!