Feliciano School of Business, Montclair State University
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Author: Danica Lee What is Influencer Marketing? In today’s digital age, influencer marketing has evolved as a powerful social media marketing strategy for brands to connect with their target audience. By collaborating with popular social media influencers, brands can effectively promote their products or services in an engaging and authentic manner. Leveraging the credibility and […]
Created using ChatGPT In today’s digital age, where attention is the ultimate currency, influencer marketing has emerged as a potent force for brands looking to make an impact. From mega-celebrities to everyday enthusiasts, influencers wield the power to sway opinions, drive purchasing decisions, and shape trends across various industries. In this comprehensive guide, we’ll delve […]
By: Tom Hermey & Shortly.AI When architecting an omnichannel technology stack to enable a robust omnichannel retail program you must take into account a far broader set of issues than just your eCommerce website. Systems need to be developed and integrated not just on the web, but also in stores (inventory & signing), mobile apps, […]
Are you about to start a side hustle? Maybe you just started a side hustle or perhaps you have started, but you haven’t been able to get a strong customer base? Social media can do wonders for promoting your side hustle endeavors. Knowing how to market yourself can make or break your business long term. […]
Matt Axmann Created using Shortly.ai Do you like feel like you are a bit disconnected from the world of social media? If so, feel free to view this brief look into the history and evolution of social media from being a space to connect with friends to acting as a platform for marketers to reach […]
With the rise in Influencer Marketing, questions regarding the strategy’s long-term abilities have been brought up. Many companies recognize the popularity of influencer marketing right now but are hesitant to invest too heavily in case the strategy faces a drop in popularity or effectiveness. In order to look at the future of influencer marketing, we […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]