omnichannel success Archives - Graduate Digital Marketing Certificate Program

Then and Now: The Evolution of Customer Experience and Personalization The business landscape has always been dynamic, but in recent years, the pace of change has drastically accelerated. One of the key drivers of this transformation is the increasing emphasis on customer experience (CX) and personalization. As we move further into the 21st century, these […]

A Look Into the World Of Omnichannel

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By Naciye Cakir, Tom Hermey, Zarrin Jabed, Hailey Murphy, Rebecca Serviss What is Omnichannel? To put it into one sentence, the main focus of omnichannel is primarily brand experience, customer reach, and user engagement. As technology advances, and consumers today become more well-versed in the use of technology in their daily lives, there is a […]

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