Feliciano School of Business, Montclair State University
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]
By Rebecca Serviss Omnichannel is exactly what the title says. It is a future for any company that focuses on the customer experience, making it seamless. This can be done in a variety of different ways (and there are many more positive implications). It will increase customer engagement and build much more loyalty than a […]
By Naciye Cakir, Tom Hermey, Zarrin Jabed, Hailey Murphy, Rebecca Serviss What is Omnichannel? To put it into one sentence, the main focus of omnichannel is primarily brand experience, customer reach, and user engagement. As technology advances, and consumers today become more well-versed in the use of technology in their daily lives, there is a […]
Every company wants to get inside their customer’s heads, right? Knowing what a customer likes, dislikes, what motivates them and what behaviors they exhibit could be the key to figuring out what, when and where customers want their content in the omnichannel experience. This is where personalization comes in. Personalization can be represented as “Is […]