Feliciano School of Business, Montclair State University
Matt Axmann Created using Shortly.ai Do you like feel like you are a bit disconnected from the world of social media? If so, feel free to view this brief look into the history and evolution of social media from being a space to connect with friends to acting as a platform for marketers to reach […]
What is an Influencer? Influencers seem like all the rage now on social media channels. Chances are that if you spent time online recently, you most likely heard someone self-proclaim themselves as an “influencer” promoting a product or service. Nevertheless, what exactly is an influencer? The definition states that any person can influence potential buyers […]
More and more brands are turning to influencer marketing as a strategy for engaging with customers. Influencers provide a personal connection to the brand that generates loyalty and goodwill among consumers. Whether you prefer blogging, vlogging, photography, or something else, there are a number of marketing platform software solutions out there designed to make your […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]
What is Web Personalization? Delivering a personalized experience to web visitors based on who they are and their needs and interests. Making real-time changes to a website to offer most relevant copy, imagery, offers, and calls-to-action based on the attributes of the visitor such as buying intent, behavior, persona, geo-location. Why is it important? Consumers […]