Feliciano School of Business, Montclair State University
Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]
Are you about to start a side hustle? Maybe you just started a side hustle or perhaps you have started, but you haven’t been able to get a strong customer base? Social media can do wonders for promoting your side hustle endeavors. Knowing how to market yourself can make or break your business long term. […]
What is an Influencer? Influencers seem like all the rage now on social media channels. Chances are that if you spent time online recently, you most likely heard someone self-proclaim themselves as an “influencer” promoting a product or service. Nevertheless, what exactly is an influencer? The definition states that any person can influence potential buyers […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]