Feliciano School of Business, Montclair State University
Starting a side hustle might not be as difficult as you might think. Here are some tips, tricks and suggestions to get you started. After you are established, expand your side hustle into the real deal. Be Prepared Before you get started, make sure to research the type of side hustle you want to start. […]
Influencers are exactly what you think. They influence others in some way or another. With the expansion of social media platforms, this has become an actual profession. Yes! People can now be themselves for an actual living! It is natural for people to trust recommendations from those they admire. Let’s face it, we have become […]
By Naciye Cakir, Tom Hermey, Zarrin Jabed, Hailey Murphy, Rebecca Serviss What is Omnichannel? To put it into one sentence, the main focus of omnichannel is primarily brand experience, customer reach, and user engagement. As technology advances, and consumers today become more well-versed in the use of technology in their daily lives, there is a […]
More and more brands are turning to influencer marketing as a strategy for engaging with customers. Influencers provide a personal connection to the brand that generates loyalty and goodwill among consumers. Whether you prefer blogging, vlogging, photography, or something else, there are a number of marketing platform software solutions out there designed to make your […]
Capturing the attention of consumers in today’s digital ecosystem is extremely difficult. Due to this, it is critical that marketers understand the benefits of Programmatic Advertising. There are millions of digital assets such as websites, applications, and properties being used among a vast array of channels, all day, every day. Due to the multitude of […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]
What is Web Personalization? Delivering a personalized experience to web visitors based on who they are and their needs and interests. Making real-time changes to a website to offer most relevant copy, imagery, offers, and calls-to-action based on the attributes of the visitor such as buying intent, behavior, persona, geo-location. Why is it important? Consumers […]