Feliciano School of Business, Montclair State University
Introduction to Inbound Marketing Inbound marketing is an increasingly popular strategy that is becoming a staple part of many businesses. This strategy focuses on using relevant and informative content to attract the target customers to a brand. It is important for companies to optimize their inbound marketing strategies to be specific to their needs as […]
Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]
The profitability of online shopping increases with each passing year. In 2022, the global e-commerce market reached $5.5 trillion, and it’s expected to reach $7 trillion by 2025. Of course, this makes the sector incredibly fruitful for businesses, big and small. However, there are tons of e-commerce platforms and solutions on the market, each with […]
By: Tom Hermey & Shortly.AI When architecting an omnichannel technology stack to enable a robust omnichannel retail program you must take into account a far broader set of issues than just your eCommerce website. Systems need to be developed and integrated not just on the web, but also in stores (inventory & signing), mobile apps, […]
Let’s Get That Money, Honey! Side Hustle [sahyd-huhs-uhl] noun “a job or occupation that brings in extra money beyond one’s regular job and main source of income.” It’s a way to help you feel financially free and be your own boss! It allows you to take your passion and turn it into something tangible, something […]
Are you about to start a side hustle? Maybe you just started a side hustle or perhaps you have started, but you haven’t been able to get a strong customer base? Social media can do wonders for promoting your side hustle endeavors. Knowing how to market yourself can make or break your business long term. […]
By Leslie Celestin Created using Shortly.ai. Social media influencers can ruin a company’s reputation as fast as they can create brand awareness. These slick personalities can bring a company to its knees through a series of costly scandals. Or it can leave one company on top by taking advantage of influencers’ lack of accountability. It’s […]
Matt Axmann Created using Shortly.ai Do you like feel like you are a bit disconnected from the world of social media? If so, feel free to view this brief look into the history and evolution of social media from being a space to connect with friends to acting as a platform for marketers to reach […]
What is an Influencer? Influencers seem like all the rage now on social media channels. Chances are that if you spent time online recently, you most likely heard someone self-proclaim themselves as an “influencer” promoting a product or service. Nevertheless, what exactly is an influencer? The definition states that any person can influence potential buyers […]
With the rise in Influencer Marketing, questions regarding the strategy’s long-term abilities have been brought up. Many companies recognize the popularity of influencer marketing right now but are hesitant to invest too heavily in case the strategy faces a drop in popularity or effectiveness. In order to look at the future of influencer marketing, we […]