Feliciano School of Business, Montclair State University
By: Lindsey Davidson What is Influencer Marketing? Influencer Marketing is a recent trend in digital marketing, in which social media users help promote a product or service. Social media influencers will partner with a brand and make content to promote their product/service through their social media channel. There are social media influencers who have millions […]
August 2, 2024 By: Sana S & ChatGPT The landscape of digital marketing has witnessed a transformative shift with the advent andproliferation of video marketing. As technology advances and consumer behavior evolves, videohas emerged as a dominant force in the digital marketing arena. This comprehensiveexploration delves into the evolution of digital marketing, highlighting the pivotal […]
Then and Now: The Evolution of Customer Experience and Personalization The business landscape has always been dynamic, but in recent years, the pace of change has drastically accelerated. One of the key drivers of this transformation is the increasing emphasis on customer experience (CX) and personalization. As we move further into the 21st century, these […]
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Consumers in the digital era differ significantly from those in the traditional era. Today, consumers are constantly connected and have access to enormous amounts of information. In particular, mobile devices, social networks, and the internet have transformed how people consume and search for information about products and services. Consequently, the digital era has profoundly transformed the business world, forcing […]
Author: Danica Lee What is Influencer Marketing? In today’s digital age, influencer marketing has evolved as a powerful social media marketing strategy for brands to connect with their target audience. By collaborating with popular social media influencers, brands can effectively promote their products or services in an engaging and authentic manner. Leveraging the credibility and […]
Interactive Content Marketing: Engaging Audiences in the Digital Age In today’s digital landscape, capturing and maintaining audience attention is more challenging than ever. Engaging content marketing has emerged as a powerful strategy to involve users, provide personalized experiences, and drive higher conversion rates. In this comprehensive guide, we’ll explore the world of interactive content marketing, […]
AI in Marketing: Don’t Miss the Train! Chat GPT has arrived at our “life station”, as a marketing professional you should catch the train not to miss this opportunity. ——-(10 mins read) ——- Discover how AI is revolutionizing marketing with personalized customer experiences, AI-driven content creation, advanced customer insights, and more. Learn practical tips to […]
Created using ChatGPT In today’s digital age, where attention is the ultimate currency, influencer marketing has emerged as a potent force for brands looking to make an impact. From mega-celebrities to everyday enthusiasts, influencers wield the power to sway opinions, drive purchasing decisions, and shape trends across various industries. In this comprehensive guide, we’ll delve […]
Introduction Artificial Intelligence (AI) chatbots have revolutionized how businesses interact with customers. Chatbots are computer programs that use natural language processing and machine learning algorithms to simulate human conversation. You can give customer support instantly by using various communication channels like websites, mobile apps, social media, and messaging apps. Customer support can be provided instantly […]