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Content Assisted by: This blog post was drafted with the assistance of “Bard AI” to assist in generating content ideas and structuring the article. Artificial intelligence, though it may sound like a notion directly from a science fiction movie, is real today. More so in the world of marketing, Artificial Intelligence, or AI, is very […]

How QR, AI, and Mobile Technology Will be the Key to the Future of Omnichannel

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By Rebecca Serviss Omnichannel is exactly what the title says. It is a future for any company that focuses on the customer experience, making it seamless. This can be done in a variety of different ways (and there are many more positive implications). It will increase customer engagement and build much more loyalty than a […]

A Look Into the World Of Omnichannel

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By Naciye Cakir, Tom Hermey, Zarrin Jabed, Hailey Murphy, Rebecca Serviss What is Omnichannel? To put it into one sentence, the main focus of omnichannel is primarily brand experience, customer reach, and user engagement. As technology advances, and consumers today become more well-versed in the use of technology in their daily lives, there is a […]

Graduate Digital Marketing Certificate Program

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Embracing AI in Marketing: A Practical Guide to Boosting Your Strategy

How QR, AI, and Mobile Technology Will be the Key to the Future of Omnichannel

A Look Into the World Of Omnichannel