Feliciano School of Business, Montclair State University
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Interactive Content Marketing: Engaging Audiences in the Digital Age In today’s digital landscape, capturing and maintaining audience attention is more challenging than ever. Engaging content marketing has emerged as a powerful strategy to involve users, provide personalized experiences, and drive higher conversion rates. In this comprehensive guide, we’ll explore the world of interactive content marketing, […]
AI in Marketing: Don’t Miss the Train! Chat GPT has arrived at our “life station”, as a marketing professional you should catch the train not to miss this opportunity. ——-(10 mins read) ——- Discover how AI is revolutionizing marketing with personalized customer experiences, AI-driven content creation, advanced customer insights, and more. Learn practical tips to […]
Introduction to Inbound Marketing Inbound marketing is an increasingly popular strategy that is becoming a staple part of many businesses. This strategy focuses on using relevant and informative content to attract the target customers to a brand. It is important for companies to optimize their inbound marketing strategies to be specific to their needs as […]
Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]
By Rebecca Serviss Omnichannel is exactly what the title says. It is a future for any company that focuses on the customer experience, making it seamless. This can be done in a variety of different ways (and there are many more positive implications). It will increase customer engagement and build much more loyalty than a […]