Nishan Lahood provided an incredible insight into the present digital market condition in the business sector. It was a delight to have him on board since he shared many anecdotes on how he started his career at MSU and his journey to Sanofi. Nishad is presently employed as a Skincare Assistant Brand Lead. He also addressed several of the fascinating questions from Marketing Hawks on how the pandemic crisis influenced the marketing sector and how it turned out to be a windfall for the digital marketing industry. He also talked about psychological marketing tactics and how they might be effective. Aside from that, he discussed what tools/software/certificates are crucial for all students to study in order to have a solid start and be competitive amongst other players while gaining a jumpstart on their careers.