We plan on covering a vast array of marketing concepts that will boost your digital marketing career. Feel free to use and learn from these free topics which are also covered in our classes under the Digital Marketing Certificate.

• Influencer Marketing Strategies to Increase Brand Awareness and LoyaltyAugust 9, 2024
  By: Lindsey Davidson What is Influencer Marketing? Influencer Marketing is a recent trend in digital marketing, in which social media users help promote a product or service. Social media influencers will partner with a brand and make content to promote their product/service through their social media channel. There are social media influencers who have millions… Read more: Influencer Marketing Strategies to Increase Brand Awareness and Loyalty
• The Evolution of Digital Marketing to Video MarketingAugust 9, 2024
  August 2, 2024 By: Sana S & ChatGPT The landscape of digital marketing has witnessed a transformative shift with the advent andproliferation of video marketing. As technology advances and consumer behavior evolves, videohas emerged as a dominant force in the digital marketing arena. This comprehensiveexploration delves into the evolution of digital marketing, highlighting the pivotal… Read more: The Evolution of Digital Marketing to Video Marketing
• Blockchain in Digital Advertising: Revolutionizing Transparency and TrustAugust 9, 2024
  Introduction We are living in a dispensation where digital advertising is bedeviled with inefficiencies, lack of transparency and fraud and blockchain technology comes into play as a very promising solution. Though originally developed as a finance technology for cryptocurrencies like Bitcoin, it has more significance beyond the finance field. Its ability to revolutionize digital advertising… Read more: Blockchain in Digital Advertising: Revolutionizing Transparency and Trust
• Video Marketing EvolutionAugust 9, 2024
  Introduction Definition of Video Marketing: Businesses use video marketing to reach their target markets, present their products, and turn onlookers into buyers. This strategy includes making and sharing engaging films on various platforms to spread messages and build brand recognition. When it comes to digitally recorded content for the Internet that can be viewed on… Read more: Video Marketing Evolution
• Then and Now: The Evolution of Customer Experience and PersonalizationAugust 9, 2024
  Then and Now: The Evolution of Customer Experience and Personalization The business landscape has always been dynamic, but in recent years, the pace of change has drastically accelerated. One of the key drivers of this transformation is the increasing emphasis on customer experience (CX) and personalization. As we move further into the 21st century, these… Read more: Then and Now: The Evolution of Customer Experience and Personalization