Feliciano School of Business, Montclair State University
This is a collection of Digital Marketing Concepts which are to be used by prospective visitors to see what we are doing at MSU.
Interactive Content Marketing: Engaging Audiences in the Digital Age In today’s digital landscape, capturing and maintaining audience attention is more challenging than ever. Engaging content marketing has emerged as a powerful strategy to involve users, provide personalized experiences, and drive higher conversion rates. In this comprehensive guide, we’ll explore the world of interactive content marketing, […]
Advertising to a New Generation Marketing tends to have a wide range of responsibilities. When you are in a role for marketing there are multiple touchpoints at which you are trying to target. Whether it’s new consumers or existing consumers, there are many different angles marketers can come from. Social media, Newspapers, magazines, billboards, TV […]
AI in Marketing: Don’t Miss the Train! Chat GPT has arrived at our “life station”, as a marketing professional you should catch the train not to miss this opportunity. ——-(10 mins read) ——- Discover how AI is revolutionizing marketing with personalized customer experiences, AI-driven content creation, advanced customer insights, and more. Learn practical tips to […]
Author: Jose Morales. Created using ChatGPT 4 Over the last decade, the landscape of social media underwent a transformative shift, largely fueled by the integration of cameras into smartphones. This evolution allowed us to share every aspect of our lives with the world, including what we chose to wear on a daily basis. Inevitably, this […]
Introduction Artificial Intelligence (AI) chatbots have revolutionized how businesses interact with customers. Chatbots are computer programs that use natural language processing and machine learning algorithms to simulate human conversation. You can give customer support instantly by using various communication channels like websites, mobile apps, social media, and messaging apps. Customer support can be provided instantly […]
Introduction to Inbound Marketing Inbound marketing is an increasingly popular strategy that is becoming a staple part of many businesses. This strategy focuses on using relevant and informative content to attract the target customers to a brand. It is important for companies to optimize their inbound marketing strategies to be specific to their needs as […]
Content creation is becoming increasingly important in marketing. We dive into the top 6 content creation ideas for 2023, from UGC, to AI, and Social Media Platforms. Read more!
The concept of ‘Quiet Quitting’ went viral after career coach Brian Creely posted a Tik Tok in March describing the idea of not stressing yourself out at work and knowing there is a healthy balance between life and work. People no longer want their work to consume their life and are making the deliberate choice […]
By: Tom Hermey & Shortly.AI When architecting an omnichannel technology stack to enable a robust omnichannel retail program you must take into account a far broader set of issues than just your eCommerce website. Systems need to be developed and integrated not just on the web, but also in stores (inventory & signing), mobile apps, […]
You’ve Got Your Idea For a Side Hustle So you’ve been thinking about starting a side hustle: You’ve identified your professional passion, your’ve vetted your idea, and you’ve identified what you want to sell. Still looking for business ideas? See HERE for intriguing and feasible side hustle ideas! But the main question still remains. It’s […]