Feliciano School of Business, Montclair State University
This is a collection of Digital Marketing Concepts which are to be used by prospective visitors to see what we are doing at MSU.
By: Lindsey Davidson What is Influencer Marketing? Influencer Marketing is a recent trend in digital marketing, in which social media users help promote a product or service. Social media influencers will partner with a brand and make content to promote their product/service through their social media channel. There are social media influencers who have millions […]
August 2, 2024 By: Sana S & ChatGPT The landscape of digital marketing has witnessed a transformative shift with the advent andproliferation of video marketing. As technology advances and consumer behavior evolves, videohas emerged as a dominant force in the digital marketing arena. This comprehensiveexploration delves into the evolution of digital marketing, highlighting the pivotal […]
Introduction We are living in a dispensation where digital advertising is bedeviled with inefficiencies, lack of transparency and fraud and blockchain technology comes into play as a very promising solution. Though originally developed as a finance technology for cryptocurrencies like Bitcoin, it has more significance beyond the finance field. Its ability to revolutionize digital advertising […]
Introduction Definition of Video Marketing: Businesses use video marketing to reach their target markets, present their products, and turn onlookers into buyers. This strategy includes making and sharing engaging films on various platforms to spread messages and build brand recognition. When it comes to digitally recorded content for the Internet that can be viewed on […]
Then and Now: The Evolution of Customer Experience and Personalization The business landscape has always been dynamic, but in recent years, the pace of change has drastically accelerated. One of the key drivers of this transformation is the increasing emphasis on customer experience (CX) and personalization. As we move further into the 21st century, these […]
Elevating Business Success: The Power of Customer Experience and Personalization In today’s ever changing and fast-paced world, two of these strategies are helping businesses grow and have a competitive advantage over their competition. They are Customer Experience (CX) and Personalization. They are essential components that drive customer satisfaction, loyalty, and ultimately, business growth. They are […]
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Consumers in the digital era differ significantly from those in the traditional era. Today, consumers are constantly connected and have access to enormous amounts of information. In particular, mobile devices, social networks, and the internet have transformed how people consume and search for information about products and services. Consequently, the digital era has profoundly transformed the business world, forcing […]
Author: Danica Lee What is Influencer Marketing? In today’s digital age, influencer marketing has evolved as a powerful social media marketing strategy for brands to connect with their target audience. By collaborating with popular social media influencers, brands can effectively promote their products or services in an engaging and authentic manner. Leveraging the credibility and […]
Content Assisted by: This blog post was drafted with the assistance of “Bard AI” to assist in generating content ideas and structuring the article. Artificial intelligence, though it may sound like a notion directly from a science fiction movie, is real today. More so in the world of marketing, Artificial Intelligence, or AI, is very […]