Feliciano School of Business, Montclair State University
Brands have been trying to connect with health & wellness influencers by sponsoring them on their fitness campaigns and partnering with them to promote their Marketing Strategy through UGC. The more companies are in the fitness, health and wellness space, the more opportunities there are for brands to find influencers that match their products. The […]
Published by Manny Udrija using Shortly.ai What is influential Marketing? It seems like influencers have taken over all social media channels nowadays. Chances are, if you spent some time online these days, you probably witnessed someone refer to themselves as an influencer promoting some product or service. The definition says that an influencer is a […]
With the technological advancements we are continuously seeing in the digital advertising industry, more and more marketers are clamoring to grasp the opportunity to take personalization to the next level. It’s difficult for large brands and small businesses alike because of how much work it takes to effectively monitor, define, and ensure personalized marketing effectiveness. […]
Matt Axmann Created using Shortly.ai Do you like feel like you are a bit disconnected from the world of social media? If so, feel free to view this brief look into the history and evolution of social media from being a space to connect with friends to acting as a platform for marketers to reach […]
The influx of social media websites and apps continues to spark conversations related to how brands are creating digital marketing strategies. There are four things that brands should focus on when driving their strategies, according to Jai Lennard-Larkey, founder and director at Hootsuite Canada: 1) Develop a plan that takes advantage of your company’s strengths […]
Instagram is undergoing a transformation and now focusing on entertainment and video sharing. Short form video has now become the source of content that is capturing the most viewing minutes. This trend was started in large part by TikTok (formerly Musical.ly) and has since taken off. The massive number of downloads and the level of […]
After spending time identifying your passion and thinking about how to make it profitable, you may feel your side hustle idea is incredible and disruptive; however, it is important to know if your potential customers will see it the same way. We live in a world where the majority of “great ideas” either do not […]
In 2022, we have a very diverse and complex market. Companies are in a constant battle with one another for viewership of media, content, and clicks. Digital marketing has taken on a whole new role when it comes to sales and advertising. With the world literally at everyone’s fingertips in smartphones, tablets, and laptops, industries […]
Written by Jamella Braithwaite The rise of social media has significantly altered the way we interact with other people. There are countless platforms where people can be entertained by others’ posts and tweets while they scroll through their feeds or play games on their phones. The term “influencer” encourages people to believe that someone else […]
What is an Influencer? Influencers seem like all the rage now on social media channels. Chances are that if you spent time online recently, you most likely heard someone self-proclaim themselves as an “influencer” promoting a product or service. Nevertheless, what exactly is an influencer? The definition states that any person can influence potential buyers […]