Feliciano School of Business, Montclair State University
Created using ChatGPT In today’s digital age, where attention is the ultimate currency, influencer marketing has emerged as a potent force for brands looking to make an impact. From mega-celebrities to everyday enthusiasts, influencers wield the power to sway opinions, drive purchasing decisions, and shape trends across various industries. In this comprehensive guide, we’ll delve […]
Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]
Content creation is becoming increasingly important in marketing. We dive into the top 6 content creation ideas for 2023, from UGC, to AI, and Social Media Platforms. Read more!
The profitability of online shopping increases with each passing year. In 2022, the global e-commerce market reached $5.5 trillion, and it’s expected to reach $7 trillion by 2025. Of course, this makes the sector incredibly fruitful for businesses, big and small. However, there are tons of e-commerce platforms and solutions on the market, each with […]
By: Tom Hermey & Shortly.AI When architecting an omnichannel technology stack to enable a robust omnichannel retail program you must take into account a far broader set of issues than just your eCommerce website. Systems need to be developed and integrated not just on the web, but also in stores (inventory & signing), mobile apps, […]
You’ve Got Your Idea For a Side Hustle So you’ve been thinking about starting a side hustle: You’ve identified your professional passion, your’ve vetted your idea, and you’ve identified what you want to sell. Still looking for business ideas? See HERE for intriguing and feasible side hustle ideas! But the main question still remains. It’s […]
Let’s Get That Money, Honey! Side Hustle [sahyd-huhs-uhl] noun “a job or occupation that brings in extra money beyond one’s regular job and main source of income.” It’s a way to help you feel financially free and be your own boss! It allows you to take your passion and turn it into something tangible, something […]
Are you about to start a side hustle? Maybe you just started a side hustle or perhaps you have started, but you haven’t been able to get a strong customer base? Social media can do wonders for promoting your side hustle endeavors. Knowing how to market yourself can make or break your business long term. […]
By Leslie Celestin Created using Shortly.ai. Social media influencers can ruin a company’s reputation as fast as they can create brand awareness. These slick personalities can bring a company to its knees through a series of costly scandals. Or it can leave one company on top by taking advantage of influencers’ lack of accountability. It’s […]
Being in a commerce or digital marketing, you’ve probably have heard of omnichannel and multichannel. Both involves using more than one marketing channel to engage customers, which can be hard to tell the difference if you’re not an expert. They both can be used interchangeably, but they are different in terms of the marketing strategy. […]