Feliciano School of Business, Montclair State University
Faith Taylor was a Clinical Specialist at the Department of Marketing at the Feliciano School of Business and co-founder of Montclair Global Human Trafficking Center at Montclair State University. Currently, she is Global Environmental Social Governance Leader at Tesla Inc. It was such a delight to have her discuss sustainability and corporate social responsibility and […]
Nishan Lahood provided an incredible insight into the present digital market condition in the business sector. It was a delight to have him on board since he shared many anecdotes on how he started his career at MSU and his journey to Sanofi. Nishad is presently employed as a Skincare Assistant Brand Lead. He also […]
Capturing the attention of consumers in today’s digital ecosystem is extremely difficult. Due to this, it is critical that marketers understand the benefits of Programmatic Advertising. There are millions of digital assets such as websites, applications, and properties being used among a vast array of channels, all day, every day. Due to the multitude of […]
Data in Digital Advertising Data is constantly transmitted via websites, mobile phones, social media, smart devices, and wearables. It is critical to understand the nature of the data as it provides business professionals with insights that lead to competitive advantages. Sources of data There are three sources of digital marketing data known as data parties. […]
What is Web Personalization? Delivering a personalized experience to web visitors based on who they are and their needs and interests. Making real-time changes to a website to offer most relevant copy, imagery, offers, and calls-to-action based on the attributes of the visitor such as buying intent, behavior, persona, geo-location. Why is it important? Consumers […]
The Marketing department would like to thank the Executive Speakers and Coaches who mentored, shared their professional experience, and inspired our students this year: Jim Daigle Bo Laurenzo Jason Hernandez Chuck Muth Jack McDonald Jeff Kobernick Walter Santiago Al Gobo Drew Wintemberg Rusty Giglio John Foley Joe Cucci Dennis Lassiter Jennifer Santiago Karolina Buczek A. […]
Robert J. Lieberman ScholarshipSponsored by: Robert J. Lieberman (President, all.ways Advertising)Recipient: Christina Cullen
Joseph and Fran Cucci Marketing Department ScholarshipSponsored by: Joseph and Fran Cucci Recipient: Samantha Barkho Samantha Barkho, a freshman concentrating in Marketing is an excellent student and named on Dean’s List- Feliciano School OF Business Montclair State for Fall 2019 and Spring 2020. Upon joining MSU, she joined the Montclair State Marketing club and served […]
Sponsored by: Dr. Sandy Johnson & Dr. John McGinnisRecipient: Alexis Law Congratulations Alexis! It was clear after reviewing your work that you have a deep commitment to community service. It was also evident that your service has not only benefited many others but has given you a great deal of personal satisfaction. I’m sure Dr. […]
Certificate of Professional Selling Shout out to Sales Certificate students This spring the Marketing Department celebrated our second cohort of students receiving a Certificate in Professional Selling and Sales Management. This is a culmination of successfully completing a series of four specialized courses in Marketing and Sales. These courses offer life skills that are transferable […]