Feliciano School of Business, Montclair State University
Social media influencers have definitely shown their value over the past few years. From working with top brands like Nike and Coca Cola, to popping up in the most recent season of Keeping Up With The Kardashians, they have managed to garner a lot of attention. Social media influencers are not only building a huge […]
With the rise in Influencer Marketing, questions regarding the strategy’s long-term abilities have been brought up. Many companies recognize the popularity of influencer marketing right now but are hesitant to invest too heavily in case the strategy faces a drop in popularity or effectiveness. In order to look at the future of influencer marketing, we […]
Starting a side hustle might not be as difficult as you might think. Here are some tips, tricks and suggestions to get you started. After you are established, expand your side hustle into the real deal. Be Prepared Before you get started, make sure to research the type of side hustle you want to start. […]
Influencers are exactly what you think. They influence others in some way or another. With the expansion of social media platforms, this has become an actual profession. Yes! People can now be themselves for an actual living! It is natural for people to trust recommendations from those they admire. Let’s face it, we have become […]
By Naciye Cakir, Tom Hermey, Zarrin Jabed, Hailey Murphy, Rebecca Serviss What is Omnichannel? To put it into one sentence, the main focus of omnichannel is primarily brand experience, customer reach, and user engagement. As technology advances, and consumers today become more well-versed in the use of technology in their daily lives, there is a […]
Many of you may already be aware of this new marketing trend, but companies are hiring and partnering with social media influencers to promote their brands, products, and services through user-generated content (UGC) on UGC platforms like YouTube. Although these “influencers” are not celebrities, they are still able to reach a large number of followers […]
Every company wants to get inside their customer’s heads, right? Knowing what a customer likes, dislikes, what motivates them and what behaviors they exhibit could be the key to figuring out what, when and where customers want their content in the omnichannel experience. This is where personalization comes in. Personalization can be represented as “Is […]
Author : Adriana Dias , Written using https://www.shortlyai.com/ These Social Media Influencers are connecting with Brands to create User Generated Content for them. Many Brands are turning to Social Media and utilizing UGC to improve their digital marketing strategy. Brands are using UGC to establish authenticity, generate awareness and drive conversions. For many years, TV […]
More and more brands are turning to influencer marketing as a strategy for engaging with customers. Influencers provide a personal connection to the brand that generates loyalty and goodwill among consumers. Whether you prefer blogging, vlogging, photography, or something else, there are a number of marketing platform software solutions out there designed to make your […]
Is the gas pump now the scariest thing in your life? Here are the best apps for comparing gas prices and offering money-saving solutions. It’s no news that gasoline prices are sky rocketing and are reaching new highs every day. The prices go anywhere from $4 to $6 depending on the location. Consumers have less […]