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Graduate Digital Marketing Certificate Program

Graduate Digital Marketing Certificate Program

Feliciano School of Business, Montclair State University

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Embracing AI in Marketing: A Practical Guide to Boosting Your Strategy

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| Blog, Digital Marketing Concepts

Content Assisted by: This blog post was drafted with the assistance of “Bard AI” to assist in generating content ideas and structuring the article. Artificial intelligence, though it may sound like a notion directly from a science fiction movie, is real today. More so in the world of marketing, Artificial Intelligence, or AI, is very […]

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Interactive Content Marketing: Engaging Audiences in the Digital Age

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| Blog, Digital Marketing Concepts

Interactive Content Marketing: Engaging Audiences in the Digital Age In today’s digital landscape, capturing and maintaining audience attention is more challenging than ever. Engaging content marketing has emerged as a powerful strategy to involve users, provide personalized experiences, and drive higher conversion rates. In this comprehensive guide, we’ll explore the world of interactive content marketing, […]

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Digital Marketing Trends for Healthcare

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| Blog

Author: Kena Shah using Grammarly & Blog Idea Generator by HubSpot  Digital marketing is transforming industries across the globe, and healthcare is no exception. As technology advances and consumer expectations evolve, healthcare providers must stay ahead of the curve to engage patients effectively and enhance their experiences. In this blog post, we’ll explore the top […]

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What is Influencer Marketing: A Brief Analysis

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| Digital Marketing Concepts

Advertising to a New Generation Marketing tends to have a wide range of responsibilities. When you are in a role for marketing there are multiple touchpoints at which you are trying to target. Whether it’s new consumers or existing consumers, there are many different angles marketers can come from. Social media, Newspapers, magazines, billboards, TV […]

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AI in Marketing: Don’t Miss the Train!

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| Blog, Digital Marketing Concepts

AI in Marketing: Don’t Miss the Train! Chat GPT has arrived at our “life station”, as a marketing professional you should catch the train not to miss this opportunity. ——-(10 mins read) ——- Discover how AI is revolutionizing marketing with personalized customer experiences, AI-driven content creation, advanced customer insights, and more. Learn practical tips to […]

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The Rise of Fashion Influencers in Fashion Marketing: Pros and Cons and Future Outlook

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| Digital Marketing Concepts

Author: Jose Morales. Created using ChatGPT 4 Over the last decade, the landscape of social media underwent a transformative shift, largely fueled by the integration of cameras into smartphones. This evolution allowed us to share every aspect of our lives with the world, including what we chose to wear on a daily basis. Inevitably, this […]

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Influencer Marketing: A Strategic Guide for Brands

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| Blog

Created using ChatGPT  In today’s digital age, where attention is the ultimate currency, influencer marketing has emerged as a potent force for brands looking to make an impact. From mega-celebrities to everyday enthusiasts, influencers wield the power to sway opinions, drive purchasing decisions, and shape trends across various industries. In this comprehensive guide, we’ll delve […]

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Enhancing Customer Interactions with AI Chatbots

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| Digital Marketing Concepts

Introduction Artificial Intelligence (AI) chatbots have revolutionized how businesses interact with customers. Chatbots are computer programs that use natural language processing and machine learning algorithms to simulate human conversation. You can give customer support instantly by using various communication channels like websites, mobile apps, social media, and messaging apps. Customer support can be provided instantly […]

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AI in Inbound Marketing: A Comprehensive Guide

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| Digital Marketing Concepts

Introduction to Inbound Marketing Inbound marketing is an increasingly popular strategy that is becoming a staple part of many businesses. This strategy focuses on using relevant and informative content to attract the target customers to a brand. It is important for companies to optimize their inbound marketing strategies to be specific to their needs as […]

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The Power of AI in Digital Marketing: Redefining Strategies

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| Blog

Authors: Digital Marketing students – Aml, Jacqueline, Julia, Tom Artificial Intelligence (AI) is transforming the future of marketing. In the tech industry today, AI is used to indicate software that is learning and responding better to completing its task without human input. Although some may think that AI is used for purely automation and conducting […]

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