Top 6 Content Creation Ideas You Need To Know in 2023
Content creation is becoming increasingly important in marketing. We dive into the top 6 content creation ideas for 2023, from UGC, to AI, and Social Media Platforms. Read more!
‘Quiet Quitting’ is Now an Established Corporate Reality
The concept of ‘Quiet Quitting’ went viral after career coach Brian Creely posted a Tik Tok in March describing the idea of not stressing yourself out at work and knowing there is a healthy balance between life and work. People no longer want their work to consume their life and are making the deliberate choice […]
Executive Speaker from Tesla Inc. – Faith Taylor
Faith Taylor was a Clinical Specialist at the Department of Marketing at the Feliciano School of Business and co-founder of Montclair Global Human Trafficking Center at Montclair State University. Currently, she is Global Environmental Social Governance Leader at Tesla Inc. It was such a delight to have her discuss sustainability and corporate social responsibility and […]
Executive Speaker from Sanofi Consumer Healthcare – Nishan Lahood
Nishan Lahood provided an incredible insight into the present digital market condition in the business sector. It was a delight to have him on board since he shared many anecdotes on how he started his career at MSU and his journey to Sanofi. Nishad is presently employed as a Skincare Assistant Brand Lead. He also […]
Celebrating the Class of 2020
“You have been called the class of COVID, but I want you to understand that you are not the virus, you are the cure” — President, Susan A. Cole. Dear Class of 2020: Congratulations on earning your degree! I regret that we are unable to celebrate your achievement together while we currently are in our […]
AI in Beauty Industry Transformation: Personalize your Experience
The beauty industry, long celebrated for its innovation and adaptability, is now undergoing an exciting transformation thanks to Artificial Intelligence (AI). This cutting-edge technology is more than just a trend; it’s becoming essential for brands aiming to shine in today’s competitive landscape. AI in Beauty Industry Transformation is enhancing customer experiences and providing personalized beauty […]
Influencer Marketing Strategies to Increase Brand Awareness and Loyalty
By: Lindsey Davidson What is Influencer Marketing? Influencer Marketing is a recent trend in digital marketing, in which social media users help promote a product or service. Social media influencers will partner with a brand and make content to promote their product/service through their social media channel. There are social media influencers who have millions […]
The Evolution of Digital Marketing to Video Marketing
August 2, 2024 By: Sana S & ChatGPT The landscape of digital marketing has witnessed a transformative shift with the advent andproliferation of video marketing. As technology advances and consumer behavior evolves, videohas emerged as a dominant force in the digital marketing arena. This comprehensiveexploration delves into the evolution of digital marketing, highlighting the pivotal […]
Blockchain in Digital Advertising: Revolutionizing Transparency and Trust
Introduction We are living in a dispensation where digital advertising is bedeviled with inefficiencies, lack of transparency and fraud and blockchain technology comes into play as a very promising solution. Though originally developed as a finance technology for cryptocurrencies like Bitcoin, it has more significance beyond the finance field. Its ability to revolutionize digital advertising […]
Video Marketing Evolution
Introduction Definition of Video Marketing: Businesses use video marketing to reach their target markets, present their products, and turn onlookers into buyers. This strategy includes making and sharing engaging films on various platforms to spread messages and build brand recognition. When it comes to digitally recorded content for the Internet that can be viewed on […]
Then and Now: The Evolution of Customer Experience and Personalization
Then and Now: The Evolution of Customer Experience and Personalization The business landscape has always been dynamic, but in recent years, the pace of change has drastically accelerated. One of the key drivers of this transformation is the increasing emphasis on customer experience (CX) and personalization. As we move further into the 21st century, these […]
Elevating Business Success: The Power of Customer Experience and Personalization
Elevating Business Success: The Power of Customer Experience and Personalization In today’s ever changing and fast-paced world, two of these strategies are helping businesses grow and have a competitive advantage over their competition. They are Customer Experience (CX) and Personalization. They are essential components that drive customer satisfaction, loyalty, and ultimately, business growth. They are […]
Ai generated the Redefining of Marketing
By: Anthony Egberongbe Ai + Humanity the perfect marketing combination? Competition is at an all time high as a result of Ai in the business market. Every company has an every man for themselves attitude about their business. As a result any way to gain an edge over competition will be thought of and used. […]
Consumers Psychology in Digital Marketing
Consumers in the digital era differ significantly from those in the traditional era. Today, consumers are constantly connected and have access to enormous amounts of information. In particular, mobile devices, social networks, and the internet have transformed how people consume and search for information about products and services. Consequently, the digital era has profoundly transformed the business world, forcing […]
The Power of Influencer Marketing for Your Brand’s Social Media
Author: Danica Lee What is Influencer Marketing? In today’s digital age, influencer marketing has evolved as a powerful social media marketing strategy for brands to connect with their target audience. By collaborating with popular social media influencers, brands can effectively promote their products or services in an engaging and authentic manner. Leveraging the credibility and […]