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Graduate Digital Marketing Certificate Program

Graduate Digital Marketing Certificate Program

Feliciano School of Business, Montclair State University

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Meet the Team


Meet the Professors and the team of people in the Department of Marketing, at the Feliciano School of Business.


 

Dr. Patrali Chatterjee

Chairperson and Graduate Coordinator Digital Marketing Program, Department of Marketing

I am a Professor of Marketing and teach courses in Retail Management, Marketing Research, Social Media Marketing, and graduate courses in Applied Marketing Management, Market Analysis, and Customer Insights, Social and Mobile Marketing, and Digital Marketing Strategy and RODMI (Return on Digital Marketing Investment). As an analytical researcher, I analyze data from experiments, mobile, retail transactions, social media, surveys, websites (clickstream) to identify patterns and boundary conditions or inflection points) and consumer behavior theory to generate customer insights. I am a co-author of Retail Management: A Strategic Approach, 13th Edition published by Pearson. I serve as Vice-President, American Collegiate Retailing Association (ACRA), and am Editorial Board Member – Administrative Sciences, International Journal of Retail and Distribution Management.

Email me: [email protected] Call me: 1-973-655-7935

Facebook, Instagram and Twitter: @DMatMSU




Lynda Trainor

Program Assistant, Marketing

Ms. Lynda Trainor has been an Administrative Assistant at Montclair State University, from October 1998 to – Current.

Email me: [email protected]



Email me: [email protected]




 

 

Dr. Ikechi Ekeledo

Associate Professor, Marketing

Ikechi Ekeledo is an associate professor in the Department of Marketing, he teaches courses in international marketing, international business, services marketing, and marketing management. He received a Ph.D. in business administration (marketing) from the University of Illinois, Chicago. He also holds an M.B.A. in marketing, M.S. in industrial management, and B.S. in operations management from Northern Illinois University.

Dr. Ekeledo’s current research interests include international market entry strategies, international business issues in sub-Saharan Africa, and international services marketing.

Email me: [email protected]


 

 

Dr. Mark E. Hill

Associate Professor, Marketing

Mark E. Hill is an Associate Professor in the Department of Marketing teaching courses in Marketing Strategy, Marketing Research, and Consumer Behavior. He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States providing services in the areas of marketing thinking, marketing strategy, and marketing research. Dr. Hill has published numerous articles on subjects related to marketing thinking.

Email me: [email protected]



 

 

Dr. C. Jayachandran

Professor, Marketing

Dr. C. Jayachandran is a Professor of Marketing who specialized in teaching Marketing and International Business courses at the graduate and undergraduate levels. He is recognized by the NJ World Trade Council as the Outstanding Faculty in International Business. He is also the Founding President of the Society for Global Business & Economic Development (SGBED) dedicated to promoting academic network, research, and scholarship, He is also a recipient of two Title VI B Grants from the US Department of Education to develop IB programs and outreach activities. His research interests include marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior, and Services marketing. His publications have appeared in a number of journals.

Email me: [email protected]



 

 

Dr. Devon Johnson

Associate Professor | Marketing

I am an associate professor of Marketing at MSU. My expertise includes healthcare marketing, digital marketing (social media and retail), big data analytics and marketing, and financial services marketing.

Email me: [email protected]


 

 

Dr. Mark J. Kay

Associate Professor | Marketing

I am an associate professor, I teach marketing, branding, sustainability, and corporate social responsibility at MSU. I have written on the case methods of teaching and team development, which include Toys R Us, Performance Bicycle Shops, and the Tabasco Brand Hot Sauce. During the 1990s, I taught seminar programs on marketing and logistics in the Czech Republic and in Hungary. I also lead a team on the marketing of AIDS prevention programs at the Congress of Europe held in Vilnius, Lithuania in 1999. My current research focuses upon branding, retailing, sustainability, healthcare, and corporate social responsibility marketing practices. My current projects focus on transformative consumer research.

Email me: [email protected]



 

 

Dr. Yam Limbu

Associate Professor | Marketing

I am an Associate Professor of Marketing at Montclair State University. My research interests include pharmaceutical and healthcare marketing, consumer behavior, Internet marketing, advertising, sales, ethics, food, and nutrition. I teach Marketing Research, Consumer Behavior, Marketing Analytics, Pharmaceutical and Healthcare Marketing, and International Business.

Email me: [email protected]



 

 

Dr. Manveer Mann

Assistant Professor, Marketing

I am an assistant professor of marketing with expertise in retailing, consumer behavior, and international business. I have over five years of experience in higher education teaching courses in Integrated Digital Advertising, Consulting in Marketing, Retail Store Merchandising and Management, Introduction to International Business, Event Marketing Practicum, Data Analysis, Interpretation, and Communication. My research interests include consumer behavior, retailing, and ethics.

Email me: [email protected]



 

 

Thomas Miller

Instructional Specialist | Marketing

I earned a BS and an MBA in Finance from Seton Hall University and worked as an accountant and financial analyst for 8 years before moving into sales for Xerox Corporation, ultimately becoming the Branch Sales Manager in NYC. After 7 years at Xerox, I was appointed President of Xscribe/Pengad, a technology company focused on the Legal Profession. Subsequently, I was named President of Worldwide Computer Services, Inc. a public professional services company. In 1995 I joined Maritz Inc., a Marketing Consulting firm as an Account Manager and managed the relationship with Fortune 500 companies such as IBM, Canon, Citigroup, JP Morgan Chase, Mercedes-Benz, Jaguar, Pepsi, and Nabisco. Mr. Miller most recently was a principal of The Grey Matter Group, a Marketing Consulting Practice.

Email me: [email protected]



 

 

Steve Sherman

Instructional Specialist, Marketing

Steve Sherman has 29 years of experience in television, telecommunications, wireless and professional sports as a marketing insight professional and executive. He specializes in Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, and Media Research. He received a BS in Telecommunications from Syracuse University and a MA in Telecommunications from Indiana University.

Email me: [email protected]



 

 

Dr. Tianfu Wang

Assistant Professor | Marketing

Tianfu Wang is an Assistant Professor of Marketing at Montclair State University. He holds a Ph.D. in Management from Purdue University and an MS in Business Administration from the University of Rochester. He also received an MS in advertising from the University of Illinois and a BA in Advertising from Peking University.
His expertise is in Big data marketing analytics.

Email me: [email protected]



 

 

Dr. Jonas Zhang

Assistant Professor | Marketing

Dr. Zhang holds a Ph.D. in Marketing from Old Dominion University, and an MS in Computer Software and Theory, from Guangxi Normal University. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies. Dr. Zhang’s research focuses on loyalty programs, digital marketing, and marketing analytics. His research projects usually highlight the intersection among marketing, technology, and consumer psychology.

Email me: [email protected]



 

 

Naman Sachdeva

Graduate Research Assistant | Marketing

Naman acquired his bachelor’s degree in journalism and mass communication (BJMC) from Indraprastha University in New Delhi, India, in 2017. He has worked for more than two years (Sep 2017- Jul 2020). He is a data-driven and results-oriented individual with expertise in Python, SQL, Tableau, Solver Prediction Analytics, and Advanced Microsoft Excel. He is now working as a Graduate Research Assistant in the Department of Marketing while getting his Masters in Business Analytics (MSBA).

Email me: [email protected]

LinkedIn: Link



 

 

Jaykumar Raichura

Graduate Research Assistant | Marketing

Jaykumar holds Bachelors of Science Degree with Honors in International Business with majors in Accounting & Finance from Brunel University London. His experience lies as Marketing Manager with Corporate Finance Analyst in one of the leading Service Provider & Marketing Firms in India. Jaykumar has helped in designing databases with both front-end and back-end users using Analytical Solver Platform and Advanced Excel. Jaykumar has also done his research which focuses on Human Resource Management and Marketing Analytics based on Indian Manufacturing Industry.

Email me: [email protected]

LinkedIn: Link


 

 

John E. Cavaliere

Instructional Specialist, Marketing

I joined Montclair State University faculty in 2013. I currently teach Introduction to Marketing, Integrated Marketing Communication, Marketing Integrated Core, and serve as Faculty Adviser for the Marketing Department’s Co-op Intern Program. Prior to joining the MSU faculty, I held Executive Marketing positions with several major corporations (Nestle, Borden’s, and most recently Mars, Incorporated where I retired after 25 years of service). Combining my 35 plus years of professional marketing and business experience with contemporary marketing theory my students get the benefit of learning how principles of Marketing, Advertising, and Promotion are applied to real-world business cases as they prepare to embark upon their business career after graduation.

Email me: [email protected]




 

 

Dr. Ikechi Ekeledo

Associate Professor, Marketing

Ikechi Ekeledo is an associate professor in the Department of Marketing, he teaches courses in international marketing, international business, services marketing, and marketing management. He received a Ph.D. in business administration (marketing) from the University of Illinois, Chicago. He also holds an M.B.A. in marketing, M.S. in industrial management, and B.S. in operations management from Northern Illinois University.

Dr. Ekeledo’s current research interests include international market entry strategies, international business issues in sub-Saharan Africa, and international services marketing.

Email me: [email protected]


 

 

Dr. Mark E. Hill

Associate Professor, Marketing

Mark E. Hill is an Associate Professor in the Department of Marketing teaching courses in Marketing Strategy, Marketing Research, and Consumer Behavior. He received his Doctorate degree in Marketing from Southern Illinois University and has an MBA and a Bachelor’s degree in Mechanical Engineering. Prior to his academic career, Dr. Hill worked as an Aerospace Engineer for General Electric, a Technical Manager for American Airlines, and a Marketing Representative for Unison Industries. He has been a consultant to companies across the United States providing services in the areas of marketing thinking, marketing strategy, and marketing research. Dr. Hill has published numerous articles on subjects related to marketing thinking.

Email me: [email protected]



 

 

Dr. C. Jayachandran

Professor, Marketing

Dr. C. Jayachandran is a Professor of Marketing who specialized in teaching Marketing and International Business courses at the graduate and undergraduate levels. He is recognized by the NJ World Trade Council as the Outstanding Faculty in International Business. He is also the Founding President of the Society for Global Business & Economic Development (SGBED) dedicated to promoting academic network, research, and scholarship, He is also a recipient of two Title VI B Grants from the US Department of Education to develop IB programs and outreach activities. His research interests include marketing strategies, international marketing, healthcare marketing, health communication, preventive health behavior, and Services marketing. His publications have appeared in a number of journals.

Email me: [email protected]



 

 

Dr. Devon Johnson

Associate Professor | Marketing

I am an associate professor of Marketing at MSU. My expertise includes healthcare marketing, digital marketing (social media and retail), big data analytics and marketing, and financial services marketing.

Email me: [email protected]


 

 

Dr. Mark J. Kay

Associate Professor | Marketing

I am an associate professor, I teach marketing, branding, sustainability, and corporate social responsibility at MSU. I have written on the case methods of teaching and team development, which include Toys R Us, Performance Bicycle Shops, and the Tabasco Brand Hot Sauce. During the 1990s, I taught seminar programs on marketing and logistics in the Czech Republic and in Hungary. I also lead a team on the marketing of AIDS prevention programs at the Congress of Europe held in Vilnius, Lithuania in 1999. My current research focuses upon branding, retailing, sustainability, healthcare, and corporate social responsibility marketing practices. My current projects focus on transformative consumer research.

Email me: [email protected]



 

 

Dr. Yam Limbu

Associate Professor | Marketing

I am an Associate Professor of Marketing at Montclair State University. My research interests include pharmaceutical and healthcare marketing, consumer behavior, Internet marketing, advertising, sales, ethics, food, and nutrition. I teach Marketing Research, Consumer Behavior, Marketing Analytics, Pharmaceutical and Healthcare Marketing, and International Business.

Email me: [email protected]



 

 

Dr. Manveer Mann

Assistant Professor, Marketing

I am an assistant professor of marketing with expertise in retailing, consumer behavior, and international business. I have over five years of experience in higher education teaching courses in Integrated Digital Advertising, Consulting in Marketing, Retail Store Merchandising and Management, Introduction to International Business, Event Marketing Practicum, Data Analysis, Interpretation, and Communication. My research interests include consumer behavior, retailing, and ethics.

Email me: [email protected]



 

 

Thomas Miller

Instructional Specialist | Marketing

I earned a BS and an MBA in Finance from Seton Hall University and worked as an accountant and financial analyst for 8 years before moving into sales for Xerox Corporation, ultimately becoming the Branch Sales Manager in NYC. After 7 years at Xerox, I was appointed President of Xscribe/Pengad, a technology company focused on the Legal Profession. Subsequently, I was named President of Worldwide Computer Services, Inc. a public professional services company. In 1995 I joined Maritz Inc., a Marketing Consulting firm as an Account Manager and managed the relationship with Fortune 500 companies such as IBM, Canon, Citigroup, JP Morgan Chase, Mercedes-Benz, Jaguar, Pepsi, and Nabisco. Mr. Miller most recently was a principal of The Grey Matter Group, a Marketing Consulting Practice.

Email me: [email protected]



 

 

Steve Sherman

Instructional Specialist, Marketing

Steve Sherman has 29 years of experience in television, telecommunications, wireless and professional sports as a marketing insight professional and executive. He specializes in Marketing, Marketing Strategy, Marketing Analytics, Consumer Research, Sports Marketing, Sponsorship Strategy and Measurement, and Media Research. He received a BS in Telecommunications from Syracuse University and a MA in Telecommunications from Indiana University.

Email me: [email protected]



 

 

Dr. Tianfu Wang

Assistant Professor | Marketing

Tianfu Wang is an Assistant Professor of Marketing at Montclair State University. He holds a Ph.D. in Management from Purdue University and an MS in Business Administration from the University of Rochester. He also received an MS in advertising from the University of Illinois and a BA in Advertising from Peking University.
His expertise is in Big data marketing analytics.

Email me: [email protected]



 

 

Dr. Jonas Zhang

Assistant Professor | Marketing

Dr. Zhang holds a Ph.D. in Marketing from Old Dominion University, and an MS in Computer Software and Theory, from Guangxi Normal University. His expertise lies in integrating consumer psychology theory with consumer big data to bring forward useful customer insights and actionable marketing strategies. Dr. Zhang’s research focuses on loyalty programs, digital marketing, and marketing analytics. His research projects usually highlight the intersection among marketing, technology, and consumer psychology.

Email me: [email protected]



 

 

Naman Sachdeva

Graduate Research Assistant | Marketing

Naman acquired his bachelor’s degree in journalism and mass communication (BJMC) from Indraprastha University in New Delhi, India, in 2017. He has worked for more than two years (Sep 2017- Jul 2020). He is a data-driven and results-oriented individual with expertise in Python, SQL, Tableau, Solver Prediction Analytics, and Advanced Microsoft Excel. He is now working as a Graduate Research Assistant in the Department of Marketing while getting his Masters in Business Analytics (MSBA).

Email me: [email protected]

LinkedIn: Link



 

 

Jaykumar Raichura

Graduate Research Assistant | Marketing

Jaykumar holds Bachelors of Science Degree with Honors in International Business with majors in Accounting & Finance from Brunel University London. His experience lies as Marketing Manager with Corporate Finance Analyst in one of the leading Service Provider & Marketing Firms in India. Jaykumar has helped in designing databases with both front-end and back-end users using Analytical Solver Platform and Advanced Excel. Jaykumar has also done his research which focuses on Human Resource Management and Marketing Analytics based on Indian Manufacturing Industry.

Email me: [email protected]

LinkedIn: Link


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