• What is Web Personalization?
  • Delivering a personalized experience to web visitors based on who they are and their needs and interests.
  • Making real-time changes to a website to offer most relevant copy, imagery, offers, and calls-to-action based on the attributes of the visitor such as buying intent, behavior, persona, geo-location.
• Why is it important?
  • Consumers get frustrated when web content has nothing to do with their needs or interests.
• How web-personalization fits in the customer journey map?

This short concept sample was created by Dr. Manveer Mann. Got questions about our Digital Marketing Certificate? Feel free to message her at [email protected].