The influx of social media websites and apps continues to spark conversations related to how brands are creating digital marketing strategies. There are four things that brands should focus on when driving their strategies, according to Jai Lennard-Larkey, founder and director at Hootsuite Canada:
1) Develop a plan that takes advantage of your company’s strengths
2) Make sure you’re reaching the right audience
3) Be strategic with your digital marketing
4) Know when to put the pedal down. Companies should categorize their audiences into segments (e.g., Mom, Millennial), then tailor their message/branding accordingly.
Once a brand has settled their focus points, they should then create a social media strategy that would meet their market needs. In the case of a small business, having a social media strategy in place is integral in order to make sure tenders get accepted, having the website optimized and their sales data analyzed.
Social Media Apps such as TikTok, Instagram, Facebook, and Twitter are integral towards helping to drive a brand’s digital marketing strategy. While some companies rely heavily on social media influencers to create user generated content to help promote their brands, other companies might prefer to their own content either through Instagram Posts/Stories, Facebook Posts/Stories, Twitter Tweets, or through TikTok Videos.
TikTok is an app that allows users to create a 15-second video with a filter and/or sound effects. It also gives users access to remixes of other people’s videos as long as they give credit to the artist or creator. The major difference between TikTok and other apps is that it has a global reach with over 500 million monthly active users globally from 190 countries (appstotop). Based on my research, there are 5 key points about TikTok, which relate to its potential for digital marketing. Point one is that TikTok has a huge reach. It is one of the most popular mobile apps and allows users to post videos without having to be connected to a WiFi or data network. Point two is that it has high engagement, meaning viewers can get involved in the video through likes, re-posts and comments (appstotop). Point three is that it has more interaction as people try to guess what the video is about based on the title. Point four is that it has a global reach with over 500 million monthly active users globally from 190 countries (appstotop).
It is important to select the right channel, or channels, when marketing a company. Being able to rank in Google and other search engines is crucial when it comes to marketing, so it is vital to determine the platforms that will achieve your goals. The complexity of the SEO process depends on a variety of factors such as keywords, competition and more. Facebook and Instagram are two of the most popular channels for marketing, with Facebook being the more user friendly. According to a report by Social Media Today, in 2018, both Facebook and Instagram had over 2 billion registered users worldwide.
Facebook is widely considered to be the most powerful social networking site out there with its smaller audience, due to its ability to deliver relevant content a lot quicker. The key to ensuring that you have a strong Facebook presence is having a good strategy in place. A great strategy will ensure that you have high-quality content on your page, as well as engaging posts that will get people interested in what you have to offer. Instagram is a great place to market your business because it is easy to use, quick and visual, so it provides a great platform for you to advertise on. It also has more potential for growth as the users are younger than those on Facebook. Many brand opt to partner with Instagram influencers, who post about how they use a brand’s product.
Finally, Twitter is another popular social media that can be used for marketing your brand. Many companies choose this channel because of the simplicity of use and its ability to reach out to people in a more relevant way. When using Twitter, it is essential that you are able to access hashtags and keywords (Twitter’s search function). This will make sure that your content appears in relevant searches and will help increase the number of people who see what you’re doing.
With all these content marketing tips, it is important for brands to use professional reporting tools that will help them measure their progress over time. Brandlytics can be very helpful in analyzing daily performance and trends over several different channels and reporting has never been easier than it is now. SEO (Search Engine Optimization) is an important aspect of digital marketing. Search engine optimization is the process of ensuring that your webpage or website appears high in search engine results. In order to achieve this goal, it is essential that keywords are chosen properly when creating a website or webpage, then using relevant content to ensure they are found in search engines. The main focus of SEO is on improving search engine ranking by optimizing a webpage for keyword use and making sure it includes at least one meta tag and at least one internal link tag when possible. Many people make the mistake of not using various meta tags and links on their site, which can make it difficult to rank in the search engines.